Baby food packaging products are specially designed for packaging food material for infants and toddlers. A wide variety of packaging materials such as glass jars, plastic containers, metal cans, folding cartons, and flexible packaging are used for packaging baby food products, including dried foods, prepared foods, and milk formula
Baby Food Packaging Market Size is booming owing to the burgeoning disposable income and the adoption of modern lifestyles.
Wellbeing of their children is at utmost priority of Parents. Baby/Infant Food is on the top of that priority list. New generation of parents are making purchasing decisions centered on their new families. Baby food brands need to build a special relationship, such of a trusted friend with their customers. With the burgeoning disposable income and the adoption of modern lifestyles; spending on baby food is at upsurge. Brand choice in store is a far more intimate and emotional consideration than it is in many other categories, for obvious reasons. A friendly packaging of Baby foods plays a vital role in bringing this relation to life on their packaging and all other brand touch points. In a nutshell, Baby food packaging not only helps the baby food companies to grow their brand, based on a solid foundation of trust but also evolves in to eco- conscious parents. Researches indicate that nowadays parents’ inclination is towards green, innovative, recyclable alternatives to traditional baby food packaging, as it aligns with their desires for more sustainable and nutritious products for their small children.Â
The Baby Food Packaging Market Size appears to be highly competitive and fragmented owing to the presence of several large and small key players accounting for a substantial market share.
These key players compete based on pricing, innovation, product differentiation and category extension. Well established players incorporate acquisition, collaboration, partnership, expansion, product & technology launch in order to gain competitive advantage in this market and to maintain their market position. Manufacturers are striving to find ways to reduce raw material prices. Raw material suppliers apply the power to determine prices of raw materials, which has an impact on the business.
Segments
The Baby Food Packaging Market Size can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Type: Comprises Polymer, Paper, Metal, Glass and others.
Segmentation by Sealing & Handle: Comprises Spout top, Heat seal, Patch handle, Zipper top and others.
Segmentation by Applications: Comprises Liquid milk, Dried baby food, Powder milk, and others.
Segmentation by Regions:Â Comprises Geographical regions - North America, Europe, APAC and Rest of the World.
The popularity of pouches is mainly attributed to their ease and flexibility. Baby food pouches are convenient and portable nutrition, as they are extremely well-suited with consumers' lifestyles and suggestively promote independent feeding. In terms of packaging, products in glass or tubs contribute to the majority of baby food sales. However, fast growth is experienced by pouches, such as; containers with plastic spouts on the top from which food can be sipped.
Regional Analysis
North America dominates the global baby food market with the largest market share followed by Europe, and RoW, accounting for multimillion USD and is expected to grow further by 2022, at a substantial CAGR from 2016 to 2022. In Middle East region factors that are driving the market growth for baby food packaging are High birth rate, increasing consumer awareness and higher disposable income. Other factor which is augmenting the demand for packaging solutions is innovation led by baby food manufacturers to meet varying consumer needs.
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