The Concept of Shrink Sleeve Labels
Shrink sleeve labels are on the most appealing ways that help products to stand out in the line of their competition. It is the ability of shrink sleeve labels to overcome most of the design challenges presented by oddly shaped containers. With having eye-catching colors, designs, and surface areas having information about product and ingredient information, it’s now no secret as to why the shrink sleeves are so outrageously popular in the present generation.
The most appealing aspect of the shrink sleeve labels market is that it is easily done with head-turning 360-degree graphics without any need for adhesives. It is now possible to say goodbye to the overpriced water or sports drink bottle.
The shrink label is generally printed on plastic or polyester film material that makes the product extraordinarily durable, presentable and attractive. The labels are also tightened around the container with heat. The entire process of it helps the label to conform smoothly to the surface of the container, according to shape and size.
Sales Could Increase Over Traditional Labeling
Colorful graphics and artwork usually become more vibrant and would be one of the best attention-grabbing on the usage of shrink sleeves labeling. It is because of the shiny or glossy finish which creates traction towards the product. Such a striking and attractive design help the products to stand popular against the competition. Therefore, this is how the sales of the products can be increased to a greater extent over traditional pressure-sensitive labels.
360 Degree Labelling
Shrink sleeve labeling uses 360 degree, which offers the entire container to illustrate and communicate product messaging and results in creating a very sleek product design. While the 360-degree labeling covers the whole surface area of the container expressed at information and creates overall a more visually appealing product look. Apart from this, with 360-degree labeling capabilities, both decoration and design can be maximized that adequately conveys brand messaging, product information, and required ingredient information; thus, the product sale can be increased.
Tamper Evident Packaging Option
Shrink sleeve labels can incorporate tamper-evident features as well, which gives them a dual purpose. Such labels can be designed to cover the top of a product, which automatically transforms it into tamper-evident packaging. This makes the packaging waterproof and due to which the manufacturers are adopting the option of shrink sleeve labels especially for the products such as shampoos, conditioners or fabric softeners.
Eco-Friendly Option
As the shrink sleeve labeling is done via the heating process to adhere the label to containers instead of adhesive, it can be easily torn away from the bottle. Therefore, with such type of label to get removed, most containers become 100% recyclable, resulting in less wastage of plastics in the environment. In the present time, the consumer trends have been showing that purchasers are caring more and more about sustainability and recyclability of plastic bottles, which shrink sleeve labels are contributing in the best ways. This could also be one of the best ways where the product’s sale can be increased substantially.
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